Advanced Web Ranking from Caphyon is one of the industry leaders in keyword ranking software and one of the most established. The software itself is abundant with features allowing you to track and monitor large amounts of keywords. Working in the world of SEO, AWR is an essential tool that has the capability to manage hundreds of projects with ease and reliability.
The two main methods for tracking websites and monitoring site usage statistics are ‘JavaScript Page Tagging’ and ‘Log File Analysis’.
Google Analytics is a great example of how JavaScript technology can be utilised to track websites. Other packages such as AWStats and LiveStats are prime examples of Log File tracking. The fact that each application uses different technology to collect data, explains why the reported numbers tend to vary between them. It’s essentially the same data viewed in an alternative way.