Google Checkout is a service provided by Google for processing online payments. Merchants can integrate Google Checkout with their website to provide customers with a simple, secure and fast way to pay for online purchases. Customers only need to register once with Google, and then future transactions on participating websites only require the buyer to login to use the Google Checkout payment system. Not having to enter all your details every time you wish to buy something online is a definite bonus and should result in making the purchasing process much quicker and more convenient. Google Checkout also has an added bonus of allowing buyers to track all their online transactions from different websites in one place. With a high potential to increase checkout conversion rates and its integrated online fraud protection for both the buyer and seller, it’s not hard to see why Google Checkout continues to grow in popularity.
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What Is Google Checkout And How Can It Be Tracked In Google Analytics?
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Setting up a Google Analytics account is a relatively straight forward process. The first thing you need is a Google Account. This is a user account that provides you with access to Google products and services. If you don’t already have one, signing up is easy. There are several places on Google’s websites that lead to the sign-up process, but the best place is at https://www.google.com/accounts/ where you can click on ‘Create an account now’ to begin the registration process. You will be asked for an existing e-mail address and to specify a password for the Google account. After that, choose your location, complete the word verification field and read/agree to the terms and conditions before clicking on ‘I accept. Create my account’. Once this form has been filled in Google will send you a confirmation e-mail in order to help prevent spammers and let you verify the creation of the account. After this validation process you’re good to go regarding your Google Account and are ready to proceed with signing up for Google Analytics.
The average professional analytics package tends to be both powerful and highly flexible. It is possible to implement analytics on a website in such a way that it can track every aspect, detail, goal, etc … Unfortunately though, in order to go into this depth of tracking you need to be educated in the field of web analytics and the package in question. Failing that of course, you either need to know or find someone who is clued-up on the relevant subject matter, which has the potential to work out quite expensive when you want a more detailed analytics configuration.
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How Easy Is It To Implement Google Analytics?
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It all began back in the latter part of 2005 when Google bought a prominent web analytics company called Urchin. Soon afterwards they began offering the Urchin product free of charge to some large technology publications. Based on the success of this, Google developed the Google Analytics service, which was modelled on the Urchin software and offered it to the general public. The best thing Google Analytics had going for it was that it was free and as a result it generated incredible amounts of interest. Upon it’s launch it was estimated that a quarter of a million accounts were created overnight, tracking half to three quarters of a million websites. Google didn’t anticipate such high demand and subsequently couldn’t handle the numerous requests for new accounts. This resulted in Google having to implement waiting lists so that web masters could register their intent to use the product. They could then be given access to the facility when the resources became available. Apparently where Google went wrong was forecasting the success of Google Analytics based on previous sales of the Urchin product. With a huge interest in web analytics, a free product would always be much more highly sought after and incomparable to any similar product with a monthly fee.