What Is Google Checkout And How Can It Be Tracked In Google Analytics? (2010-4-7)
Google Checkout is a service provided by Google for processing online payments. Merchants can integrate Google Checkout with their website to provide customers with a simple, secure and fast way to pay for online purchases. Customers only need to register once with Google, and then future transactions on participating websites only require the buyer to login to use the Google Checkout payment system. Not having to enter all your details every time you wish to buy something online is a definite bonus and should result in making the purchasing process much quicker and more convenient. Google Checkout also has an added bonus of allowing buyers to track all their online transactions from different websites in one place. With a high potential to increase checkout conversion rates and its integrated online fraud protection for both the buyer and seller, it’s not hard to see why Google Checkout continues to grow in popularity.