Google Analytics Blog

By Google Analytics Qualified Individual Andy Keech

The average professional analytics package tends to be both powerful and highly flexible. It is possible to implement analytics on a website in such a way that it can track every aspect, detail, goal, etc … Unfortunately though, in order to go into this depth of  tracking you need to be educated in the field of web analytics and the package in question. Failing that of course, you either need to know or find someone who is clued-up on the relevant subject matter, which has the potential to work out quite expensive when you want a more detailed analytics configuration.

It is easy to misinterpret reports in analytics based on not knowing exactly what the terminology means or how the different metrics compare to one another.

Clicks and visits are metrics that are often referred to in the same sense, but they shouldn’t be as they mean different things and vary between applications.