Google Checkout is a service provided by Google for processing online payments. Merchants can integrate Google Checkout with their website to provide customers with a simple, secure and fast way to pay for online purchases. Customers only need to register once with Google, and then future transactions on participating websites only require the buyer to login to use the Google Checkout payment system. Not having to enter all your details every time you wish to buy something online is a definite bonus and should result in making the purchasing process much quicker and more convenient. Google Checkout also has an added bonus of allowing buyers to track all their online transactions from different websites in one place. With a high potential to increase checkout conversion rates and its integrated online fraud protection for both the buyer and seller, it’s not hard to see why Google Checkout continues to grow in popularity.
This is a preview of
What Is Google Checkout And How Can It Be Tracked In Google Analytics?
.
Read the full post (396 words, estimated 1:35 minutes reading time)
The e-commerce section of Google Analytics offers the following information from its reports:
Overview: It is what it says it is, an overview of your site’s e-commerce activity. Revenue is the value of purchases. Conversion Rate is the percentage of visits that resulted in a purchase. Transactions shows the number of purchases and the Average Order Value is the average revenue generated from each of these purchases. Purchased Products represents how many different products (SKUs) were sold.
Implementing e-commerce tracking in Google Analytics allows you to collect data from a shopping cart on your domain, or from another 3rd party domain by adding some extra code. If the store for your website is on a different domain or sub-domain, then the following information should help you to configure your site for 3rd party shopping cart tracking. Dependent upon whether or not the shopping cart is part of your domain, different methods for tracking these shopping carts apply.
This is a preview of
Tracking 3rd Party Shopping Carts In Google Analytics
.
Read the full post (438 words, estimated 1:45 minutes reading time)
Tracking e-commerce transactions in Google Analytics is a really useful thing to do. There are two main steps involved with implementing e-commerce tracking. The first involves enabling e-commerce reporting in the settings for your website profile. You can achieve this by going to the ‘Analytics Settings’ page in your account and clicking on ‘edit’ for the website profile you wish to activate e-commerce tracking for. The page that loads should be the ‘Profile Settings’ page for this profile and from here you need to click on ‘edit’ in the top right-hand corner of the ‘Main Website Profile Information’ section. The next page lets you edit the profile information and all you need to do is change the radio button from no to yes under ‘E-commerce Website’.