How Easy Is It To Implement Google Analytics?
The average professional analytics package tends to be both powerful and highly flexible. It is possible to implement analytics on a website in such a way that it can track every aspect, detail, goal, etc … Unfortunately though, in order to go into this depth of tracking you need to be educated in the field of web analytics and the package in question. Failing that of course, you either need to know or find someone who is clued-up on the relevant subject matter, which has the potential to work out quite expensive when you want a more detailed analytics configuration.
Google Analytics however, is not your average professional analytics package. It may be slightly less flexible in some areas, but it can be just as powerful. Google Analytics is designed to be easy to use, implement and integrate with other Google products such as AdWords. At a basic level installation of Google Analytics is relatively straight forward, it just involves inserting a snippet of Java Script into all the pages you wish to track on a website. Should you wish to delve a bit deeper and utilise some of Google Analytics’s more advanced features, then the setup can get a little trickier, although it’s usually not beyond the capabilities of your average website administrator.