Google Analytics E-Commerce Reports (2010-3-31)
The e-commerce section of Google Analytics offers the following information from its reports:
Overview: It is what it says it is, an overview of your site’s e-commerce activity. Revenue is the value of purchases. Conversion Rate is the percentage of visits that resulted in a purchase. Transactions shows the number of purchases and the Average Order Value is the average revenue generated from each of these purchases. Purchased Products represents how many different products (SKUs) were sold.